Kavashna Creative
K
Full-Service Creative Studio

Kavashna
Creative

We don't follow briefs. We architect brands.
Brand Identity · Campaign Direction · Visual Strategy
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Who We Are

The creative engine behind
IBP Heritage.

Kavashna Creative is the in-house studio powering every brand, campaign, and visual identity across the IBP Heritage portfolio — from prestige cosmetics to music production visuals, from corporate identity to luxury lifestyle branding. Every pixel, every frame, every word passes through this studio.

Founded by Kavashna McCoy, we operate as both the creative nucleus of a growing conglomerate and an independent creative services studio available to select external partners.

13
Brands Designed
39+
Music Tracks Produced
7+
Websites Built
4
Full Identity Systems
Services

Every discipline. One studio.

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Brand Identity & Logo Design
Full identity systems — logo, monogram, color palette, typography, brand guidelines. From concept through final delivery.
◂
Campaign Creative Direction
Concept development, art direction, campaign imagery, multi-platform content strategy. From mood board to market.
✦
Website Design & Development
Custom HTML, Shopify, IONOS deployment. Bilingual (EN/FR). Integrated audio players, countdown systems, email capture.
♫
Music Visual Identity
Album art, artist branding, lyric visualizers, promo graphics. Cross-brand integration between music and product lines.
✿
Packaging & Luxury Print
Custom packaging direction — matte finishes, hot-stamp metallics, interior accent colors. Manufacturer-ready specs.
▣
Investor Materials & Pitch Decks
Business plans, positioning documents, and capital-partner presentations designed to communicate institutional gravity.
◇
Social Media Content Strategy
Platform-native content calendars, editorial stills, vertical video direction, grid strategy, influencer seeding assets.
⬡
Corporate Identity & Legal Design
Branded NDAs, corporate stationery, hermetic web presences, holding company visual architecture.
Elle Est Tenace — campaign imagery
E
Flagship · Live
Elle Est Tenace Cosmetics
Prestige Color Cosmetics · Launching 2026

Complete brand identity built from zero. Logo medallion, full color system (Velvet Black, 24K Gold, Defiant Pink, Crème), the "Revolution Wears Pink" campaign, and a bilingual EN/FR digital experience — a prestige house designed to stand shoulder to shoulder with the legacy names, born from a story none of them can tell.

  • Brand identity — medallion, monogram, full color system
  • "Revolution Wears Pink" campaign — 5 international markets
  • elleesttenace.com — bilingual site with audio players
  • 39+ original music tracks (brand anthems + artist catalog)
  • Investor-facing brand materials — details in the Vault
  • Custom packaging specification program
Maurice Mirage — 19EIGHTY5 Records
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Artist · Active
Maurice Mirage
19EIGHTY5 Records · Debut Album "Slow Burn"

Complete artist identity. Baby blue + burgundy color system, logo monogram, album art for "She Is Tenacious" (feat. Elle Est Tenace) in both English and French versions. Cross-brand integration embeds EET references directly into the music and visual assets.

  • Artist logo & monogram (baby blue + burgundy)
  • Album art — "She Is Tenacious" EN/FR versions
  • Cross-brand EET campaign integration
  • Website audio player with EN/FR toggle
  • Distribution release assets & social templates
Tadpole McCoy — 19EIGHTY5 Records
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Artist · Active
Tadpole McCoy
19EIGHTY5 Records · "Marianne Still Lives On" · Brand Anthem

Full artist brand identity. Gold/rose gold TM monogram on velvet black. "Marianne Still Lives On" — an industrial metal/EDM/rap hybrid — serves as the brand anthem for Elle Est Tenace, blending music production with prestige cosmetics marketing in a way no competitor has attempted.

  • TM interlock monogram (gold filigree on velvet black)
  • "No Room For Error" album art & promo campaign
  • "Marianne Still Lives On" EN/FR with lyric visualizer concept
  • "Man Unstoppable" 4-movement storyboard
  • Wake The Froggy Up — coffee brand launch identity
IBP Heritage — Corporate Identity
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Corporate · Active
IBP Heritage
Imperium Blueprint Partners LLC · 19EIGHTY5 Brands LLC

Complete corporate identity architecture for a vertically-integrated holding company. Gold-hairline IBP monogram, ornate 19EIGHTY5 numeral logo, hermetic web presences, branded NDAs, and investor-facing brand guidelines designed to communicate institutional gravity.

  • IBP monogram logo — gold hairline system
  • 19EIGHTY5 ornate numeral logo + "Circa" stamp system
  • Branded NDA templates (unilateral + bilateral)
  • Hermetic website — imperiumblueprint.com
  • Corporate stationery & investor brand guidelines
Lifestyle Brands — Kavas Nautical, Perfect Chaos
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Lifestyle · In Development
Lifestyle Portfolio
Kavas Nautical · Perfect Chaos · Kavas Urban · Tenacity REI

Brand concepts, visual identities, and Coming Soon web presences for the lifestyle brands in the 19EIGHTY5 portfolio. Kavas Nautical: luxury marina franchises ("No roads, just destinations"). Perfect Chaos: lifestyle brand. Kavas Urban: streetwear. Tenacity REI: real estate investment identity.

  • Kavas Nautical — brand concept, tagline, campaign imagery
  • Perfect Chaos — logo, color palette, landing page
  • Kavas Urban — streetwear brand identity
  • Tenacity REI — coming soon web presence
  • Domain portfolio strategy across the house
View Full Gallery →
The Portfolio

Every brand. One studio.

Elle Est TenaceE
Elle Est Tenace
IBP HeritageI
IBP Heritage
19EIGHTY5 Brands85
19EIGHTY5 Brands
Tadpole McCoyT
Tadpole McCoy
Kavashna CreativeK
Kavashna Creative
"We don't follow briefs.
We architect brands."
— Kavashna McCoy, Creative Director
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Contact
Creative Director
Kavashna McCoy
Studio Email
studio@tenaciousbydesign.com
Studio Web
tenaciousbydesign.com
Flagship Client
elleesttenace.com
Instagram
@elleesttenace1985
Phone
(360) 340-5724